6 Link Building Techniques that Google Actually Loves

Today, businesses are aware of the importance of high-quality link building for their online presence. If you think that it’s not worth your time and Google will not appreciate it anyway, think again! To succeed in today’s cutthroat digital world, businesses need to leverage link building as a strategy to drive targeted traffic to their websites and increase brand visibility. With the right link building techniques, you can position your website as an industry expert, attract potential customers with high-quality content, and improve your Local SEO sites

Make a Good Use of Content Marketing

With the rise of social media, the term “content marketing” may sound new to you. But in reality, it is as old as the internet itself. Instead of promoting your brand and products directly, this marketing technique focuses on creating high-quality content that attracts people. For instance, you can create an e-book, write a blog post, or create a YouTube video on a topic related to your brand. When you make useful and informative content, people will share it with their network. This way, you can increase brand awareness without looking like an advertisement.

Create Quality Content

When you create quality content on your website, you are creating a positive user experience for your audiences. As a result, they will return to your website, subscribe to your mailing list, and share your content on social media. These factors will increase your brand visibility and help you earn backlinks. By creating high-quality content on your website, you can also improve your ranking in search engines like Google. Google’s algorithm rewards websites with fresh and useful content by increasing their rank in SERPs. When you create content with your target audience in mind, you can easily build backlinks from other websites. For instance, you can write an article about how to troubleshoot a common laptop problem and then reach out to relevant industry experts or websites with your article. If your article is helpful, they might link to your website.

Guest Blogging and Infographics

Guest blogging is one of the most effective ways to build links for your website, especially when it comes from major publications. When you write an article for a leading website, you are creating content that is relevant to your industry. For example, you can write an article on “6 Link Building Techniques that Google Loves”, then reach out to reputable publications like Entrepreneur, Forbes, and Inc Magazine. Ask if they would be interested in publishing your article on their website. When they publish your article, you can submit your link to the article and let the host website do the rest of the work. You can also create infographics to build links to your website. An infographic is a visual representation of data that helps readers understand complicated topics. To create an infographic, you can hire a graphic designer or use a free tool like Canva.

What Does Link Building Have to do With SEO?

Initially, SEO and Google link building were two separate entities. But today, Google considers link building as an essential part of an SEO Malaysia strategy. When you build links, you are directing traffic from other websites to your website. As a result, you increase your brand visibility and improve your site’s ranking on Google. When you use link building strategies that are white hat, Google won’t penalize your website. Generally, there are two types of links that help you rank higher in Google’s SERPs: - Outgoing links - Incoming links Let’s dive deeper into each type and explore the link building techniques that Google loves.

How does link building help you get more traffic?

By building links to your website, you are directing targeted traffic to your website. This is especially true if you are using high-quality link building strategies. When you build links, you are putting your brand name out there. You are letting other websites know that you are an industry expert and you are letting your target audience know that you can solve their problems. When you build more links to your website, Google notices that you are an industry expert and they rank you higher in SERPs.